Partner Spotlight
Become a financially fit family and raise purposeful kids.
JOLINE GODFREY has been an innovator in financial education and well-being for families for over three decades. Since 1992, she has been a pioneer in the movement to increase financial intelligence among young people.
Innovator of a unique developmental approach to financial education, Godfrey's introduction of the financial apprenticeship stage of life has given parents and community leaders revolutionary tools for becoming better money mentors for kids.
Why It Matters
Financial Parenting Starts Here
Whether you have littles, teens, or a whole family system to work with, Bounce has an offering for you.
Bounce10 Starter Plan
For the family who wants to ease into financial parenting, who believes in discussing both the quantitative and the qualitative, and wants to learn how to integrate small moments of financial parenting into everyday life.
Bounce10 Premium Plan
For the family who is energized to learn everything about the 10 MoneySkills and excited to discover the methods that parents can use to transmit and strengthen their family culture, with enhanced support from our navigation team.
Bounce+
Customized programs for families with older kids, using your own financial assets and interests as the jumping off point for high impact, high participation learning sessions.
Blogs
Financial Parenting/Financial Education
Once upon a time financial parenting was a parental role aimed at instilling financial responsibility in children. It was the sound of a family member muttering something about “a money saved is a penny earned,” (now pennies are no longer printed).
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The Opposite of Spoiled Is Purposeful
When Ron Lieber published The Opposite of Spoiled in 2015, he gave parents something they needed: encouragement to talk about money with their kids. His message was simple: talking openly about money with children doesn’t spoil them—it’s silence that does the damage.
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The Original Influencers: What Are Grandparents Good for Now?
Until well into my teens, I had a wealth of grandparents and great grandparents. This says something about my family’s longevity genes—as well as my good luck. The grandmother who studied to be a concert pianist left me with a keen ear for Scott Joplin (but no gene to play a piano).
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Special Bounce10 Event
Webinar Series
June 2026
The 6 Myths of Talking Finance with Teens
Bounce10 examines financial parenting for children 4-10 looks like and how it helps create a foundation for lifelong financial success. We’ll discuss practical ways to prepare tweens and teens to understand wealth, make smart decisions, and grow into financially capable adults.
25 Jun
9:00 am
Online event
View Detail